What we doEducation Marketing

“Generation Y”. “The Millennials”. “The Net Generation”. There seems to be a lot of people spending a lot of time creating new names for students.

We prefer to spend our time working out what they need and what they want instead. In fact, we’ve been doing it for decades.

Job shortages, tuition fees, skills gaps, reputation, online migration: there are a lot of things influencing their decisions. We take them all into account. And for every project we define the right strategy, deliver the right message, use the right process and attract the right people. Simple.

To date, that’s meant fully integrated international campaigns for a huge variety of education clients, bespoke research, auditing projects and social media activity. We’ve run award winning online marketing, local advertising, TV ads and radio. In fact, we have many different types of experience. But two things always stay the same: we measure everything and we make sure it works.

That’s not all though. We also run The Heist Awards - the premier awards programme within education marketing.

“Thank you for all the work you have carried out recently. We implemented all the recommendations made in the Open Day mystery shopping exercise - and feedback from the subsequent open day (both internally and, most importantly, from our visitors) was excellent.” Liz Grindrod
Head of Marketing and Communications, Royal Northern College of Music
“Many thanks for your support on this assignment. I felt you conducted it in a professional manner with a rapid and thorough understanding of our business issues.” Gareth Thomas
Communications Manager, National Nuclear Laboratory
The Future of Education Marketing seminar We know current and emerging trends, and our latest complimentary seminar shares this insight.
The Creative Business Ideas Book Great ideas win. They erupt and disrupt. They change how people think and influence what people do. The Creative Business Idea is a tool that’s changing the way our business works and helping us to do all these things.
Recruiting Undergrad students for UWE in an increasingly competitive market. The University of West England wanted to find a way to reach a more relevant audience. And they wanted to do it without increasing their budget. They asked us to help.
Using social media to start a global youth movement with Syngenta. It started out as a simple brief by Syngenta (an international agribusiness) to get young people thinking about global food security. And it turned it into a real adventure with crazy ideas, amazing videos, Jamie Oliver and 12 students appearing live on stage in front of a global audience at One Young World.
University of East Anglia: A digital strategy that challenged traditional thinking. UEA wanted to increase their brand awareness and catchment area, as well as their undergraduate market share. So we created an innovative and measured online media strategy to do it.
Charlotte
Fenney Head of Education Marketing Charlotte is our Head of Education Marketing. She supports University and College marketing strategies; recruiting students, managing brands and improving reputations.
Simon
Bracewell Client Services Director Simon is our Client Services Director. He looks after managing marketing, mailing, technology, events and training. He’s also the man in charge of our Heist Awards, the flagship award for education marketing.
Employer Marketing Recruitment marketing and employer communications. They’ve come a long way in the last sixty years. And we’re leading the transformation.
Performance Improvement Whether it’s learning and development or motivation, all our performance improvement projects have one thing in common: they aim to harness potential and make things better.